Reimagine Your Business: Letting Go of Tech Shoulds and Building It Your Way
What if the rules you've been following aren't actually yours? Let's soften the grip of "should" and rebuild your business around clarity, not complexity.
The morning had barely started, but my brain was already buzzing with questions.
It was 9 a.m., and I was staring at my screen, wondering what I should be doing. I had just read another post about how "serious" business owners batch a month of content in one sitting, automate their entire email sequence, and have their Instagram grid perfectly planned in Canva.
I sighed and thought, Really?
Another reminder that I was doing it wrong. That I should be more automated. More scheduled. More polished.
But all I felt was disconnection. And tired. So tired of trying to master every platform and tool before I felt "ready."
The truth? I didn't want to batch anything. I wanted to write what was real. I wanted to speak to the woman on the other side of the screen, not feed the algorithm. But that felt like breaking all the rules.
It took me a long time to realize: those rules weren't written for me.
And over the past few years helping women navigate their tech overwhelm, I've seen this pattern everywhere.
The Weight of Outdated "Shoulds"
That 9 a.m. moment wasn't rare. It was one of many quiet pauses where I wondered if I was building the wrong kind of business.
And maybe you've felt it too. Here are a few of the loudest "shoulds" I see:
Hustle harder and grind until you've "earned" rest.
Stick to a 9-to-5 mindset, even when you became your own boss for freedom.
Post every day, or risk being invisible.
Don't launch until everything looks perfect.
Only the "naturally techy" can figure out these tools.
Have you caught yourself thinking any of these? If so, you're not alone.
These Moments Aren't Failures. They're Invitations
That email platform you've been avoiding for months… the Squarespace template you bought but never launched… the scheduler that left you feeling robotic…
None of these mean you're failing. They're signs. Gentle signals nudging you toward a different way, one rooted in clarity, not complexity.
It's not about ditching your tools. It's about relating to them differently, in a way that feels simple and human.
What Shifted for Me
I know this not because I read it in a course, but because I lived it.
I gave myself permission to delete the spreadsheet. To close the tab on complicated funnel strategies. To stop waiting until I mastered ConvertKit’s automation before sending my first real email.
Instead, I sent one genuine email and my open rates improved.
That Squarespace copy I’d been tweaking for months? I finally published the pages I was happy with. Was it perfect? No. But it allowed me to show up as myself and reminded me I was making progress.
And the result? People responded. Not because I followed the formula, but because I finally sounded like me.
This shift I experienced? I've now guided dozens of women through the same gentle transition from tech overwhelm to tech simplicity.
Reimagining Isn’t Radical, It’s a Return
You don't need to fix everything at once, just begin where it feels lightest.
1. Notice the Tech 'Shoulds' Whispering at You - Keep a notebook this week. Every time you hear, "I should post daily" or "I need a funnel," pause. Ask: whose voice is this?
2. Revisit What Feels Good - Remember the times when connecting with your audience felt light and aligned. Was it a simple email? A heartfelt Instagram story? Let those guide your next steps.
3. Reimagine One Tool - Pick one platform and soften your approach. Send one honest email instead of a sequence. Publish one clear page instead of perfecting the whole site. Ask: What would this look like if it felt more like me?
Try a two-minute "intuitive check-in" before opening any business app. It helps catch a "should" before it takes over.
You're Not Behind. You're Reimagining
You are not too late, too tech-challenged, or too simple. You're building a business that honors your humanity. You're not behind, you're just ready to build from your rhythm instead of the tech noise.
One client went from avoiding her email platform for months to sending weekly newsletters, not because she learned every automation, but because we reframed it as writing letters to friends.
That's what reimagining looks like: one gentle step at a time.
An Invitation to Simplify
If untangling your business from all the "shoulds" feels like standing in a too-full closet, let's clear space together.
In my Clarity Session or Content Creation Intensive, we'll gently reimagine what your systems and messaging could look like aligned, grounded, and human.
Explore more real-talk resources on the blog:
What Mindful Business Growth Really Looks Like
What’s Holding Solopreneurs Back Isn’t the Tech - It’s the Noise
Let's make it simpler and softer, one breath at a time. 💛
